PUMA and US-based sneaker retailer, BLENDS have teamed up to create a collab edition of the 90s CELL Endura.
Founded by Tak Kato and Mike Toe, BLENDS started as a simple concept store that provided a unique shopping experience for their consumers. Having grown up in Japan, they wanted to bring an international perspective to the industry by blending international tastes with global level products. continue to keep the streetwear culture strong by bringing some of the most-exclusive and trend-setting collection under one roof.
An offspring of the ‘Futuristic’ and ‘Unusual’ design idea, the CELL Endura BLENDS is decked with mesh and PU coated leather upper with iridescent metallic silver leather overlays. The fading effect of the tone change aims to represents ‘Understanding of Nothing’ – while there exists an infinite space of the unknown, living with uncertainty towards the future without forgetting the past is key. The sneakers stay true to the original silhouette with the Cell technology fitted on the midsole but with an added loop puller on the tongue and CELL X BLENDS co-branded sockliner.
CELL Endura BLENDS launches on January 24th exclusively at BLENDS stores and on PUMA.com, PUMA Stores and select sneaker retailers starting January 26th.
