On Friday, PUMA and photographer Gunner Stahl celebrated the launch of their collaborative headwear capsule collection in New York City with a photo exhibition dubbed “Portraits”. The event drew hundreds of Gunner’s followers to view his photo series that features artists like The Weeknd, Big Sean, Lil Uzi Vert, 21 Savage, Future, Playboi Carti, Rae Sremmurd, Young Thug and more -matter of fact, so many people showed up that the NYPD and the NYFD had to eventually shut the party down.
Campaign imagery shot by Gunner were also showcased alongside the first headwear drop that was released last night to the public. Entitled “For You Mom,” the Beanie and Cap in Prism Pink pay tribute to his mother who passed away from breast cancer.
The second drop “The Fall Pack,” dedicated to his friends, will be released exclusively at ComplexCon on November 4th followed by a wider release on November 10th.