LAS VEGAS, NV - AUGUST 14: The Weeknd performs during the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA)
LAS VEGAS, NEVADA, USA – There was an electric wave that disrupted the silent Nevada summer night when The Weeknd and PUMA officially unveiled the PUMA x XO Parallel. The debut collaborative sneaker and first installment within the PUMA x XO collection, the Parallel is a mid-cut sneaker boot inspired by military and utilitarian gear that’s fully decked- out in luxurious Italian nubuck leather upper, .
For the festivities for this release a studio in Las Vegas was transformed into an urban playground where the PUMA x XO Parallel was on display amidst hot rods, convertibles and container installations. The Weeknd took the stage and performed a few of his Billboard-topping hits like Starboy and I Feel It Coming while wearing the Olive Green colorway of the Parallel -which releases later this year capping off another memorable night for the duo.
The PUMA x XO Parallel drops on August 24th in premium sneaker retailers and PUMA stores worldwide.
LAS VEGAS, NV – AUGUST 14: A view of the studio during the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA) LAS VEGAS, NV – AUGUST 14: Clothing is displayed during the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA) LAS VEGAS, NV – AUGUST 14: Clothing is displayed during the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA) LAS VEGAS, NV – AUGUST 14: Clothing is displayed during the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA) LAS VEGAS, NV – AUGUST 14: The Parallel shoes by PUMA displayed during the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA) LAS VEGAS, NV – AUGUST 14: A view of the studio during the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA) LAS VEGAS, NV – AUGUST 14: President of PUMA North America Bob Philion attends the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA) LAS VEGAS, NV – AUGUST 14: Clothing is displayed during the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA) LAS VEGAS, NV – AUGUST 14: The Weeknd performs during the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA) LAS VEGAS, NV – AUGUST 14: The Weeknd performs during the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA) LAS VEGAS, NV – AUGUST 14: DJ Kaytranada performs during the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA) LAS VEGAS, NV – AUGUST 14: The Weeknd performs during the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA)
