While focus has been on major artist collab’s as of late, Last week PUMA showed that that they have not forgotten about their football market. With the launch of their latest 365 street football shoe -a shoe that is intended as much for football as it is for style- it was only right to celebrate the streets for which the shoe was intended and that they did. In Paris PUMA put on a tournament with 8 teams of football obsessed teens, each captained by a major influencer in the street football scene taken from the worlds of freestyling, comedy, hip-hop and YouTube.
The tournament was surrounded by performances that tapped into the current football street culture from local freestylers, hip-hop artists and dancers. The night cumulated in Mario Balotelli presenting the trophies to the winners and introducing two new signings to the PUMA street roster, Freestyler- Lisa Freestyle and groundbreaking hip-hop artist and football mad- MHD. Check out some fliks from the night below!
