PUMA, together with Illumination and Universal Brand Development, announced a multi-season partnership with Gru’s loyal and haphazard Minions from the blockbuster Despicable Me franchise. As PUMA’s latest Creative Collaborators, the Minions join the roster of creatives who give inspiration and lend their unique design aesthetic to PUMA’s Sportstyle product range.
Heiko Desens, PUMA Creative Director for Sportstyle, comments on the partnership: “We’re very excited to have partnered with the Minions for a collaborative collection. Their mischievous and playful nature fits the PUMA DNA to a T. Apart from their zest for life and endearing character, they inspire us in many ways; they’re extremely hardworking and passionately creative. We welcome the Minions to the PUMA
Family.”
“For the past seven years, Minions have engaged people of all ages and cultures with their unexpected, often subversive behavior,” said Gail Harrison, President of Marketing and Branding, Illumination Entertainment. “For the first time, Illumination has identified three Minions with passion for design to interrupt PUMA’s highly successful creative process. This all-new collection combines our favorite classic PUMA styles with an unorthodox measure of bananas, mishaps and more. In true Minion form, they fail upwards again.”
The PUMA x Minions footwear, apparel and accessories—adults range—drops globally on PUMA.com, PUMA stores and select lifestyle retailers like Colette and Opening Ceremony starting June 1st. The Kids’ collection will be available on PUMA.com, PUMA stores and kids’ retailers.