PUMA has teamed up with UEG GRAVITY RESISTANCE for a collection inspired by human need of reaching higher, traveling farther, exploring more; the need of rising beyond the reason and above the ground. It is a symbol of overcoming our own limitations, not only in the sport performance but also in personal evolution with a strong metaphor of cosmic exploration. The design refers to costumes of astronauts – mix of clean silhouettes with a bold graphic language of emergency buttons and prints in both apparel and footwear reflect the desire to being free of gravity’s restraints and common restrictions. In other words, if you’ve ever seen that TV show Humans its gear for when your robot is doing all your dirty work and you have a lot more time to style on’em in your self driving car.
Mixing clean silhouettes with a bold graphic language the collection includes the Court Play Boot x UEG, Court Play x UEG, Court x UEG, PUMA x UEG Jacket, anti-gravity inspired sweaters, t-shirts, shorts, sweat pants, beanies and Dress all with true futuristic elements.
The PUMA x UEG collection drops exclusively at UEG-store.com on September 9th and globally through PUMA stores, PUMA.com and premium retailers on September 24th including Urban Outfitters, Revolve, American Rag & Nice Kicks, among many others.
