Puma and Alife have put together a promo video for their Spring 16 collection. With sports having had a long-lasting influence on the way Alife lives and create streetwear the duo built upon this passion and knowledge which comes in two parts; the first, inspired by football and the second, by the brand’s New York heritage.
First, the busy fast paced New York’s streets comes to life in the form of the Blaze of Glory x ALIFE which includes sprayed speckle Trinomic tooling design executed in neoprene material and nubuck leather. The shoe is described as an embodiment of the brand’s design ethos. The PUMA x ALIFE collection also extends to the classic R698 silhouette in two different models. The first is constructed from soft suede, embroidery and nubuck leather whilst the second is black on black merging sport with ALFIE’s vision for streetwear. The brand has also taken to PUMA’s STATES, a cult name for those fanatic about the brand’s iconic suede silhouette. Taking a strong pop art approach towards its design, the shoe has been embossed with glossy snakeprint leather.
The apparel takes its inspiration from football apparel with the range featuring both the No.1 PUMA Archive logo and ALIFE’s 158 print (a player’s number representing their shop at 158 Rivington Street). The Nylon Archive Wind Jacket has been adapted from the PUMA Archive for a comfortable, streetwear ready fit, the ALIFE soccer jersey tee is inspired by the Football Polo shirt and its double knit, wicking-finish and dry cell technology gives the style an automatic sportswear feel
The second part of the collection (inspired by the “Welcome to Fear City” pamphlets distributed to tourists in 1975 at that time when the city was undergoing a strange rough period) includes pieces like the Olympic Tack Savannah jacket and pants, Olympic Logo tee and Olympic Running tee all emblazoned with the survival guide’s text and artwork. Check out the promo video below and cop now at PUMA.