With one week remaining for National Breast Cancer Awareness Month, Havas Chicago unveiled a radical new design on Saturday, Oct. 24 and it will run through Nov. 10, 2015. Extending the run beyond October is a part of the agency’s stance that breast cancer awareness should last longer than just a month.
Havas Chicago has transformed its window-lined lobby into a full-fledged “Peep Show,” complete with flashing pink neon lights that beckon passers by to check out “TOPLESS GIRLS.” Once curious viewers look inside the peepholes, they are confronted with the below sobering facts about breast cancer hand-painted on sleek nude black mannequins:
BREAST CANCER STATS:
8 out of 9 women diagnosed with breast cancer have no family history.
http://www.neomatrix.com/breast-cancer-statistics.aspx
70% of breast cancers are found through self-exams.
http://www.connecticare.com/globalfiles/healthtopics/breasthealth.asp
Every 2 minutes a woman is diagnosed with breast cancer.
http://ww5.komen.org/uploadedFiles/Content/AboutUs/MediaCenter-2/BC%20Facts%20-%20082712.pdf
Viewers are encouraged to use the hashtag #HavasPeepShow to show support for the cause. For every photo posted using the hashtag, the agency will donate $1 to breast cancer research.
MAKE SURE AND USE THAT HASHTAG!!!!!
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#HavasPeepShow
Havas Worldwide Chicago, 36 E. Grand
Oct 24th – November 10th