If you don’t know who Alife is by now then %^&* dawg, where YOU been? Alife, who is celebrating 15 years in the game is no stranger to tasteful brand collaborations and Puma has been making power moves under the radar as of late so its no surprise that this duo’s 2015 collection is all things right. Suedes, Discs, gear check out the video below as Alife’s brand manager Jesse Villanueva talks about the history and inspiration behind this years collection.