When iconic brand Starter enlisted the help of Funkmaster Flex and Jerome Bettis to push some gear it was at a point where the brand was on a decline of popularity. Brands like Nautica, Tommy Hilfiger and of course Ralph Lauren were the jackets of the time (as was Avirex) but the investment in celebrity endorsement then, pays off now as there has been a renewed interest in the brand the past several years and with that, a yearning to know the history of one of the most iconic 90’s brands period. Take a trip back to a special year, 1998.
