Jordan Brand has officially unveiled the latest installment of the Super.Fly 3. A team of designers, working with Blake Griffin as muse, created a game-tested design to ensure optimal performance capabilities powered by flight.
“The goal was to create a shoe that helps him jump even higher, with greater explosiveness. The team incorporated an evolved FlightPlate to provide the power for flight – with the addition of a tendril for a smoother heel-to-toe transition, while amplifying energy return from the Nike Zoom unit in the forefront.”
Inspired by a sonic boom, the upper design brings the inspiration of the shoe to life in a vibrant pattern with the outsole pattern drawing inspiration from the AJ XX9. Features are plenty and include: a multi-directional traction (that provides durability and reliable response on a variety of surfaces), synthetic overlays (which add additional structure on the toe and heel) lightweight textile quarter panels (to create a strong and durable exterior),a Flight Web fit system (which creates a stabilizing lockdown and adds support during powerful cuts and jumps) and A sock-like inner sleeve and padded Achilles notch on the upper (designed to deliver a comfortable all-over fit).
The Jordan Super.Fly 3 will launch in two colorways on Oct. 1, and will be available for purchase at Jordan.com and global retailers for a suggested retail price of $140. Via Nike Inc
