“W Hotels and Boiler Room present a intimate party for family and friends at W Times Square’s E-WOW suite on Thursday, April 25th, to be broadcasted live via W Hotels and Boiler Room’s sites. The finale to the series which kicked off in London and continued in Paris will feature performances and back-to-back DJ sets by Cam’ron, Solange, Kenny Dope, Brenmar B2B MikeQ, and Pete Rock.
W Hotels in New York, London and Paris in collaboration with UK based underground music site Boiler Room present, Do Not Disturb, an innovative series of unique live online music broadcasts from each hotel’s E-WOW suite (W’s take on the traditional presidential suite). Each broadcast will create a dynamic musical moment featuring an eclectic mix of emerging and established artists to be viewed by thousands of fans from around the world via http://www.boilerroom.tv/live and www.whotels.com/donotdisturb, where the performance will live on for those who are unable to catch the live show.
The finale to the series which kicked off in London and continued in Paris will be at W New York Times Square’s newly renovated E-WOW suite on Thursday, April 25th with a private event featuring performances and back-to-back DJ sets by Cam’ron, Solange, Kenny Dope, Brenmar B2B MikeQ, and Pete Rock.
The event marks the launch of the $2 million renovation of W Times Square’s Extreme WOW suite and will be broadcast live offering an eclectic mix of musical talent amidst a voyeuristic view of the city that never sleeps, for music fans anywhere in the world to view. Tweet @WHotelsNYC using the hashtag #wdnd for a chance to attend the event.
W London Leicester Square saw Skream Disclosure and TEED amongst others DJ to a crowd including Cara Delevingne, Jamie Winstone, Jade Williams, and Clara Paget; and W Paris witnessed Cassius, Alan Braxe, DJ Deep & dOP. Both events drew in a live viewing of over a quarter of a million online with over 500k viewing the archive footage.
Each Do Not Disturb event draws inspiration from legendary hotel after-parties of the past and gives music fans globally an opportunity to experience these intimate hotel moments first-hand. The series honors iconic hotel after parties, though remembered for the music, not the debauchery.
‘W Hotels have always drawn inspiration from emerging trends in music making the exclusive series of events with Boiler Room an ideal fit,” said Michaelangelo L’Aqua, W Hotels Global Music Director. “Beyond each event, hotel guests and fans alike can experience a sound unique to W from anywhere in the world via each online broadcast.’
“We wanted to collaborate with W because they are in key cities all around the world, they get our vibe and are into supporting new music,” said Blaise Bellville, Founder of Boiler Room.”
Check out the live event at whotels.com/donotdisturb