The discussion about Nike Air on the back of Jordan’s and branding as a whole always pops up on sneaker message boards all over the world. When it comes to Jordan’s you have some that say they don’t care about the Nike Air on the back of their shoes and others that refuse to buy retro’s (that originally had Nike Air on them) without it. Which leads to non Jordan shoes, would a Foamposite be as hyped up as it is if New Balance made it? Would the Air Max 90 Infrared be popular if it said Karhu instead of Nike Air on the back? Check out the Sears interpretation of the Trainer SC above and post how you feel!