Why should you have purchased a 50.00 pair of Nike Air sneakers for your child in 1987? “Because X-Rays Start at $100.00.” Can someone say marketing genius? If that didn’t scare the hell out of your parents into putting some fresh kicks on your feet I’m sure the line “after all, there are a few things out there you just can’t put a price tag on.” shamed them into it. Take a trip back to 1987 above!