Thats right, Echo with an “h.” Recently I stumbled upon this rare 1996 Echo aka Ecko brand ad and wondered if it was just a typo or indeed the actual name of the company at the time. They were three separate ads, and all three of the ad’s were cropped very narrow. After doing a little research, I couldn’t find anything stating the company was ever called “Echo.” Maybe one day soon there will be an answer, but for now check out this classic 1996 ad from two of the greats, Ecko and De La Soul.