Vans (in the words of black Ghallagher) “don’t go out like no punk bitch.” So, for their 1995 ad titled “The more you live, the less you die” they chose the next closest thing to jumping off a two story building head first naked without any legit support, its called land diving (or Naghol). This ritual is performed by the men at the southern part of Pentecost Island, Vanuatu and is considered a rite of passage. These guys jump off towers made of wood with vines wrapped around their ankles. Here’s the kicker, they actually hit the ground. Yea. For more info check out Land diving or peep the video below.
